Consistency creates commitment from "summary" of Yes! by Noah J. Goldstein,Steve J. Martin,Robert Cialdini
Consistency creates commitment by leveraging the psychological principle that people want to be seen as consistent with their past actions and commitments. When individuals make a small commitment, they are more likely to make bigger commitments in the future to remain consistent with their initial choice. This principle is based on the idea that people have a deep-seated desire to appear consistent in their actions and beliefs. By starting with small commitments, such as agreeing to a minor request or signing up for a free trial, individuals are more likely to follow through with larger commitments later on. This is because once someone has made a decision or taken a specific action, they are more likely to continue in that same direction to avoid appearing inconsistent. Consistency is a powerful tool for influencing behavior because it taps into our inherent desire to maintain a positive self-image. When individuals see themselves as consistent and reliable, they are more likely to act in ways that align with their past choices. This principle can be used to encourage people to make positive changes or stick to their goals over time.- Individuals can use this principle to their advantage in various situations. Whether it's in sales, marketing, or personal development, the power of consistency can help people stay on track and achieve their objectives. Ultimately, by leveraging the psychological principle that consistency creates commitment, individuals can increase their chances of success and achieve their desired outcomes.
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