Trustbased selling relies on building and maintaining trust throughout the sales process from "summary" of Trust-Based Selling by Charles H. Green
Trust-based selling is about more than just making a sale. It's about forging a relationship built on trust and mutual respect. In order to successfully navigate the sales process, it is essential to focus on establishing trust with your potential clients from the very beginning. This involves being honest, transparent, and reliable in all your interactions. Building trust is not a one-time event; it is an ongoing process that requires consistent effort and attention. By demonstrating integrity and credibility in all your dealings, you can show your clients that you are someone they can rely on and trust. This means following through on commitments, being open and honest about any challenges or limitations, and always putting the client's best interests first. Maintaining trust throughout the sales process involves staying true to your word and being responsive to your client's needs. By listening actively and empathetically, you can better understand their concerns and tailor your approach to meet their specific requirements. This level of perso...
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