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Setting clear goals and objectives can drive sales performance from "summary" of What Got You Here Won't Get You There in Sales: How Successful Salespeople Take it to the Next Level by Marshall Goldsmith,Bill Hawkins,Don Brown
Setting clear goals and objectives is crucial in driving sales performance. When salespeople have a clear understanding of what they are working towards, they are more motivated and focused on achieving their targets. This clarity provides a sense of direction and purpose, guiding them towards success. By setting specific and measurable goals, salespeople can track their progress and make adjustments as needed. This helps them stay on course and ensures that they are moving in the right direction. It also allows for a more structured approach to their work, making it easier to prioritize tasks and allocate resources effectively. Having clear goals and obje...
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