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Salespeople should focus on problemsolving and delivering solutions to clients from "summary" of What Got You Here Won't Get You There in Sales: How Successful Salespeople Take it to the Next Level by Marshall Goldsmith,Bill Hawkins,Don Brown
Successful salespeople understand that their primary role is to help clients solve problems and achieve their goals. Instead of focusing solely on making a sale, they prioritize understanding the client's needs and challenges. By taking a problem-solving approach, salespeople can build trust and credibility with their clients, ultimately leading to long-term relationships. When salespeople shift their mindset from selling a product or service to providing solutions, they can better tailor their offerings to meet the client's specific needs. This approach requires active listening and empathy to truly ...
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