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Use storytelling to make your pitch relatable and memorable from "summary" of SNAP Selling by Jill Konrath
Storytelling transforms a mundane pitch into an engaging narrative that resonates deeply with the audience. By weaving a story, you tap into emotions, making your message more relatable and impactful. Every person loves a good story; it captures attention and holds interest far better than cold facts or statistics. Start with a relatable character, perhaps a customer facing a common challenge. This character embodies the struggles your audience may experience, creating an emotional connection. As the character navigates these challenges, introduce your solution as a turning point in the narrative. This not only highlights the benefits of your offering but also illustrates its real-wo...
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