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Humility is important for sales success from "summary" of What Got You Here Won't Get You There in Sales: How Successful Salespeople Take it to the Next Level by Marshall Goldsmith,Bill Hawkins,Don Brown

In the world of sales, humility is a key trait that can make all the difference between success and failure. This may come as a surprise to some, as the prevailing image of a successful salesperson is often that of someone who is assertive, confident, and always in control. However, as we delve deeper into the dynamics of sales, it becomes clear that humility plays a crucial role in building strong relationships with clients and ultimately driving sales. One of the reasons why humility is so important in sales is that it allows salespeople to truly listen to their clients. When a salesperson approaches a client with a humble attitude, they are able to set aside their own ego and agenda, and focus on understanding the needs and wants of the client. This ability to listen and empathize with clients not only helps in building trust and rapport, but also enables salespeople to tailor their pitch and offerings to better meet the client's needs. Moreover, humility allows salespeople to accept feedback and criticism gracefully. In the fast-paced and competitive world of sales, rejection and setbacks are par for the course. A humble salesperson does not take rejection personally, but instead sees it as an opportunity to learn and grow. By accepting feedback with an open mind and a willingness to improve, humble salespeople are able to continuously refine their skills and strategies, ultimately leading to greater success in sales. In addition, humility also plays a crucial role in fostering collaboration and teamwork within sales teams. A humble salesperson is not focused solely on their own success, but rather on the success of the team as a whole. They are willing to share credit, seek input from others, and support their colleagues in achieving their goals. This collaborative mindset not only creates a positive and supportive work environment, but also leads to better teamwork and ultimately better sales outcomes.
  1. Humility may not be the first trait that comes to mind when thinking of successful salespeople, but it is indeed a crucial ingredient for sales success. By approaching clients with humility, listening actively, accepting feedback graciously, and fostering collaboration within their teams, salespeople can build stronger relationships, drive more sales, and ultimately take their success to the next level.
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What Got You Here Won't Get You There in Sales: How Successful Salespeople Take it to the Next Level

Marshall Goldsmith

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