Find ways to differentiate yourself from competitors from "summary" of Psychology of Selling by Brian Tracy
To succeed in selling, you must find ways to stand out from your competitors. This means going beyond just offering the same products or services in a slightly different package. You must find unique selling points that set you apart and make customers choose you over others. One way to differentiate yourself is by focusing on providing exceptional customer service. This means going above and beyond to meet your customers' needs and expectations. By being attentive, responsive, and helpful, you can create a positive experience that will keep customers coming back to you. Another way to differentiate yourself is by offering a unique product or service that others don't have. This could be a feature that solves a specific problem for customers or a new innovation that sets yo...
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