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Developing trust with clients is imperative for longterm success from "summary" of What Got You Here Won't Get You There in Sales: How Successful Salespeople Take it to the Next Level by Marshall Goldsmith,Bill Hawkins,Don Brown
Building trust with clients is the foundation of successful long-term relationships in sales. Trust is the key to establishing credibility, reliability, and loyalty with customers. Without trust, it is difficult to develop a strong rapport and connection that will keep clients coming back for more. Trust is not something that can be rushed or forced. It takes time to build trust with clients, and it requires consistent effort and genuine sincerity. Salespeople must demonstrate honesty, integrity, and transparency in their interactions with clients to earn their trust. This means following through on promises, being open and honest in communication, and always acting in the best interests of the client. Trust is a two-way street...
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