Listen to customer needs from "summary" of How to Sell Anything to Anybody by Joe Girard
To be successful in sales, you must pay attention to what your customers want. This means actively listening to their needs and desires. It's not about pushing your product or service onto them, but rather understanding what they are looking for and how you can help solve their problems.
When you truly listen to your customers, you can gain valuable insight into what they are looking for. By asking the right questions and paying attention to their responses, you can tailor your approach to meet their specific needs. This shows that you care about their individual situation and are willing to go the extra mile to help them find the right solution.
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