Trustbased selling focuses on understanding the customer's perspective and challenges from "summary" of Trust-Based Selling by Charles H. Green
Trust-based selling is all about shifting your focus from your own needs and desires to those of your customers. It involves taking the time to truly understand their perspective and challenges, so that you can better serve their needs. When you make the effort to see things from their point of view, you can build a stronger relationship based on trust and empathy. By putting yourself in the customer's shoes, you can gain valuable insights into what they truly value and care about. This allows you to tailor your approach and recommendations to meet their specific needs and prefere...
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