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Scarcity can create demand from "summary" of The Psychology of Persuasion by Kevin Hogan
When something becomes scarce, human nature often compels us to desire it more. This phenomenon is rooted in the basic principle of supply and demand. When the supply of a product or service is limited, its perceived value tends to increase. This increase in perceived value can lead to an increase in demand, as people fear missing out on the opportunity to acquire the scarce item. Scarcity can create a sense of urgency and exclusivity, making people more willing to act quickly in order to secure the scarce item. This sense of urgency can be further heightened by the use of tactics such as limited-time offers or limited stock availability. By emphasizing the limited nature of the product or service, marketers can tap into people's fear of...
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