Permission marketing is the new way from "summary" of Permission Marketing by Seth Godin
Permission marketing is the new way of reaching consumers in a world that is increasingly saturated with advertising messages. This concept centers around the idea that in order to effectively market to consumers, businesses must first obtain their permission to do so. This permission is not granted lightly; it must be earned through trust, value, and relevance. Traditional forms of marketing rely on interruption - bombarding consumers with messages whether they want to hear them or not. This approach is becoming less and less effective as consumers become increasingly adept at tuning out these interruptions. Permission marketing, on the other hand, flips this model on its head by asking consumers to opt-in to receive marketing messages. By obtaining permission from consumers, businesses are able to target the...
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