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Allocate time and resources to channels that show promise from "summary" of Traction by Gabriel Weinberg,Justin Mares
When it comes to finding the right traction channels for your business, it's crucial to allocate your time and resources wisely. One of the key principles to keep in mind is to focus on channels that show promise. This means identifying the channels that have the potential to drive significant growth for your business and investing your time and resources accordingly. It's important to understand that not all traction channels will yield the same results. Some channels may prove to be more effective than others, based on factors such as your target audience, industry, and product offering. By focusing on channels that show promise, you can maximize your chances of success and avoid wasting time and resources on channels that may not deliver the desired results. To identify which channels show promise, you'll need to conduct thorough testing and analysis. This involves experimenting with different channels, measuring their performance, and determining which ones are generating the most traction for your business. By tracking key metrics such as customer acquisition cost, conversion rate, and lifetime value, you can gain valuable insights into which channels are worth investing in. Once you've identified the channels that show promise, it's important to double down on them. This means allocating more time and resources to these channels to further optimize their performance and drive even greater results. By focusing your efforts on the channels that are delivering the best results, you can accelerate your growth and achieve your business objectives more effectively.- Allocating time and resources to channels that show promise is a critical strategy for finding the right traction channels for your business. By focusing on channels that have the potential to drive significant growth and optimizing their performance, you can maximize your chances of success and achieve your business goals more efficiently.
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