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Managing expectations throughout the process is crucial from "summary" of The Art of Startup Fundraising by Alejandro Cremades
In the world of startup fundraising, managing expectations throughout the process is absolutely crucial. This applies to both the entrepreneurs seeking funding and the investors they are approaching. Setting realistic expectations from the beginning can help avoid misunderstandings and disappointment later on. Entrepreneurs should be transparent about the current state of their business, including any challenges or obstacles they may be facing. By being honest about their strengths and weaknesses, they can build trust with potential investors and present a realistic picture of what they can achieve. Investors, on the other hand, need to be clear about their criteria and expectations for the startups they are considering inv...
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