Stay true to your values and principles from "summary" of The E-Myth Enterprise by Michael E. Gerber
The essence of building a successful enterprise lies in staying true to your values and principles. Your values represent the core of who you are as a person, while your principles guide your actions and decisions. When you align your business with your values and principles, you create a foundation of authenticity and integrity that resonates with your customers and employees.
In the fast-paced world of entrepreneurship, it can be tempting to compromise on your values in pursuit of short-term gains. However, this approach is shortsighted and ultimately detrimental to the long-term success of your enterprise. By staying true to your values and principles, you build a strong moral compass that guides you through challenges and uncertainties.
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