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Focus on building longterm relationships rather than short-term gains from "summary" of To Sell Is Human by Daniel H. Pink
When it comes to selling, many people tend to focus on short-term gains. They prioritize closing the deal quickly, making a sale, and moving on to the next customer. While this approach may yield immediate results, it is often not sustainable in the long run. Building long-term relationships with customers is crucial for success in sales. By focusing on nurturing these relationships, salespeople can create a loyal customer base that will provide ongoing business and referrals. This requires a shift in mindset from transactional thinking to relational thinking. ...
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