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Leverage technology to automate routine tasks and improve productivity from "summary" of The Sales Acceleration Formula by Mark Roberge
One critical aspect of accelerating sales is harnessing the power of technology to streamline and enhance efficiency. By automating routine tasks, sales teams can save valuable time and focus on more strategic activities that drive revenue. This not only increases productivity but also allows sales reps to engage more effectively with prospects and customers. Technology serves as a force multiplier, enabling sales teams to accomplish more with less effort. Automation can be applied to various aspects of the sales process, from lead generation to closing deals. For example, lead scoring algorithms can help prioritize leads based on their likelihood to convert, allowing sales reps to focus on the most promising opportunities. Similarly, email automation tools can send personalized messages at scale, nurturing relation...
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