Channels are important for reaching customers from "summary" of Business Model Generation by Alexander Osterwalder,Yves Pigneur
Channels play a crucial role in connecting businesses with their customers. They serve as the pathway through which products or services are delivered to the target market. By carefully selecting the right channels, companies can effectively reach their customers and create value for them. Choosing the appropriate channels is essential for ensuring that products or services reach the right customers at the right time. Different channels offer different advantages and disadvantages, which must be considered when designing a business model. For example, online channels provide a global reach and easy access for customers, while physical channels allow for a more personal an...
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