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Balance assertiveness with empathy in your sales approach from "summary" of To Sell Is Human by Daniel H. Pink
To be successful in sales, it's essential to strike the right balance between assertiveness and empathy in your approach. While assertiveness is crucial for making your case and closing the deal, empathy is equally important for understanding your customer's needs and building a rapport with them. Assertiveness helps you clearly communicate your message and guide the conversation towards a positive outcome. It allows you to confidently present your product or service in a compelling way, and to address any concerns or objection...
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