Media markets are influenced by cultural time perceptions from "summary" of Time and Media Markets by Alan B. Albarran,Angel Arrese Reca
The way people perceive time in different cultures has a significant impact on media markets. Cultural time perceptions influence the consumption patterns and preferences of individuals within a society. In some cultures, time is seen as linear and fixed, with strict schedules and deadlines to follow. This perception of time results in a strong demand for media content that is efficient, structured, and time-sensitive. Conversely, in cultures where time is viewed as more fluid and flexible, media consumption tends to be more leisurely and relaxed. People in these societies may prioritize enjoying the present moment over adhering to strict ti...
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