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The power of priming affects our behavior unconsciously from "summary" of Thinking, Fast and Slow by Daniel Kahneman
The idea that priming has a strong influence on our behavior without our awareness is a fascinating concept. This means that subtle cues in our environment can significantly impact how we think and act, even though we may not realize it. These cues can come in various forms, such as words, images, or even smells, and they work by activating related concepts in our minds. For example, if you are exposed to words related to old age, such as "wrinkle" or "gray," you may start walking more slowly without consciously realizing why. This is because these words prime the concept of old age in your mind, which then influences your behavior. Similarly, if you see the word "rudeness," you may become more likely to interrupt others in a conversation, even if you typically value polit...
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