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Knowing what we want makes choosing easier from "summary" of The Art of Choosing by Sheena Iyengar

Knowing what we want can simplify the decision-making process by narrowing down our options. When we have a clear understanding of our preferences and priorities, we can quickly eliminate choices that do not align with our desires. This clarity can save us time and effort, as we are less likely to waste energy on considering irrelevant alternatives. In addition to streamlining the decision-making process, knowing what we want can also lead to greater satisfaction with our choices. By having a clear idea of our preferences, ...
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    The Art of Choosing

    Sheena Iyengar

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