Experiment with different content formats and channels from "summary" of They Ask You Answer by Marcus Sheridan
When it comes to content marketing, the key is to constantly experiment with different formats and channels. This means trying out various types of content such as blogs, videos, podcasts, infographics, and more. By testing out different formats, you can see what resonates best with your audience and adjust your strategy accordingly. In addition to trying out different content formats, it's also important to explore various channels for distributing your content. This could include social media platforms like Facebook, Twitter, LinkedIn, and Instagram, as well as email marketing, SEO, and paid advertising. By diversifying your channels, you can reach a larger audience and increase your chances of success. Experimentation is the name of the game when it comes to content marketing. Don't be afraid to step outside of your comfort zone and try new things. You never know what might work until you give it a shot. Remember, the goal is to provide valuable and relevant content to your audience, so keep that in mind as you test out different formats and channels. By continuously experimenting with different content formats and channels, you can keep your marketing strategy fresh and engaging. This will help you stay ahead of the competition and better connect with your audience. So go ahead, try something new today and see where it takes you.
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