Environmental factors can influence consumer behavior from "summary" of Principles of Marketing by Dr. Pardeep Kumar
Environmental factors play a crucial role in shaping consumer behavior. These factors encompass a wide range of elements that are external to the individual consumer but have a significant impact on their decision-making process. One such environmental factor is culture, which refers to the values, beliefs, customs, and norms shared by a particular society. Culture influences consumer behavior by shaping individuals' preferences, attitudes, and behaviors towards certain products or services. For example, in some cultures, modesty and humility are highly valued, which may affect consumers' choices in terms of clothing and accessories. Another important environmental factor is social class, which is based on a combination of factors such as income, education, occupation, and lifestyle. Social class can influence consumer behavior by determining individuals' purchasing power, preferences, and aspirations. For instance, individuals belonging to a higher social class may be more inclined to...
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