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Public visibility increases likelihood of adoption from "summary" of Contagious by Jonah Berger
When something is visible to others, people are more likely to adopt it. It's a simple concept, yet its implications are profound. The idea that public visibility increases the likelihood of adoption is rooted in our human desire to fit in and follow the crowd. We are social creatures who are influenced by the actions and behaviors of those around us. When we see others engaging with a product or idea, we are more likely to do the same. Think about the last time you were out to eat at a restaurant. You probably noticed that when one table receives their food, other tables start to look around and wonder what they ordered. This phenomenon is known as social proof. When we see others enjoying a particular dish, we are more likely to order it ourselves. The same principle applies to product adoption. When we see our friends or colleagues using a new gadget or app, we are more inclined to try it out for ourselves. Public v...
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