Embrace the idea of "They Ask, You Answer" from "summary" of They Ask You Answer by Marcus Sheridan
The concept of "They Ask, You Answer" is all about understanding the power of providing valuable information to your audience. It's about embracing the idea that your customers are seeking answers to their questions, whether it's about your products, services, or industry in general. By addressing these questions head-on and providing transparent, honest answers, you can build trust and credibility with your audience. Instead of shying away from difficult questions or trying to sell your audience on something they may not be ready for, "They Ask, You Answer" encourages you to be open and upfront with your audience. This means tackling topics that your competitors may avoid, and being willing to address any concerns or objections that your customers may have. By focusi...
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