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Storytelling enables emotional connection with customers from "summary" of Building a Storybrand by Donald Miller
Storytelling is a powerful tool that businesses can use to create emotional connections with their customers. By crafting a compelling narrative that resonates with the audience, brands can tap into the emotions of their customers and create a lasting impression. When customers are emotionally engaged with a brand, they are more likely to remember the brand and feel connected to it on a deeper level. One of the key reasons why storytelling is so effective in building emotional connections with customers is because stories are inherently engaging and relatable. Humans have been telling stories for centuries, and our brains are wired to respond to narratives. When a brand tells a story that resonates with its audience, it creates a sense of empathy and connection that can be incredibly powerful. Moreover, storytelling allows brands to showc...
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