The golden circle consists of why, how, and what from "summary" of Start with why by Simon Sinek
The Golden Circle is a concept that helps us understand why some people and organizations are more innovative, influential, and successful than others. The circle consists of three layers: why, how, and what. These layers represent a way of thinking and communicating that is deeply rooted in human biology.
The outermost layer of the Golden Circle is what. This layer represents the tangible products, services, and actions that an organization takes. Most organizations are very good at talking about what they do. They can easily describe the products they sell or the services they provide. However, talking about what you do does not inspire loyalty or strong emotional connections.
The middle layer of the Golden Circle is how. This layer represents the processes, strategies, and values that an organization uses to achieve its goals. Some organizations are able to articulate how they do what they do. They can explain their unique selling p...
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