Small changes can have big effects from "summary" of The tipping point by Malcolm Gladwell
In the realm of social epidemics, it is often the seemingly minor shifts that lead to significant transformations. These small changes, when strategically implemented, can spark a chain reaction that ultimately produces substantial effects. Take, for example, the case of the crime rate in New York City. By addressing small, seemingly insignificant issues such as graffiti and fare evasion on public transportation, law enforcement was able to create an environment where crime rates dramatically decreased. Similarly, the concept of "stickiness" plays a crucial role in the spread of information and behavior. By making a message or idea memorable and com...
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