Leveraging authority figures or experts can increase the credibility of ideas from "summary" of Contagious: by Jonah Berger | Summary & Analysis by Elite Summaries
When trying to make an idea more credible, one effective strategy is to leverage authority figures or experts. By associating an idea with someone who is perceived as knowledgeable or trustworthy in a particular field, it automatically increases the credibility of the idea in the eyes of others. People tend to place more trust in information coming from experts or authority figures because they are seen as having the necessary expertise and experience to back up their claims. When individuals see that an authority figure or expert is endorsing a particular idea, they are more likely to believe in its validity and reliability. This is because they assume that the expert has thoroughly examined the idea and deemed it to be credible. As a result, leveragin...
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