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Creating scarcity generates desire from "summary" of Como Manipular Pessoas by Maxwell Nelson
The mere fact that something is scarce or limited is enough to make people want it more. It's a simple psychological principle that has been exploited by marketers, salespeople, and even individuals in everyday situations. The concept is quite straightforward: when something is hard to come by, people perceive it as more valuable and desirable. This phenomenon can be seen in various scenarios. For example, limited edition products are often highly sought after because of their scarcity. People are willing to pay a premium price just to own something that only a few others have. Similarly, exclusive events or experiences that are only available to a select few can generate a sense of urgency an...
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