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Use language that is clear and concise from "summary" of Art of Public Speaking by Stephen E. Lucas

Language that is clear and concise is essential for effective communication. By using simple and straightforward language, speakers can ensure that their message is easily understood by the audience. Complex or convoluted language can confuse listeners and detract from the overall impact of a speech. Additionally, clear language helps to maintain the audience's attention and engagement throughout the presentation. When crafting a speech, speakers should strive for clarity and coherence in their language. This means that ideas should be presented in a logical and organized manner, with each point flowing naturally from the one before it. By following a logical sequence, speakers can guide the audience through their argument or narrative in a way that is easy to follow and understand. Transition words and phrases are also crucial for maintaining coherence in a speech. These words help to connect ideas and signal shifts in topic or direction. By using transition words such as "therefore," "however," and "in conclusion," speakers can guide the audience through the ...
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    Art of Public Speaking

    Stephen E. Lucas

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