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Sales is about building relationships from "summary" of The Sales Bible by Jeffrey Gitomer

Sales is not just about making a transaction, it's about building relationships. Every interaction you have with a prospect or a customer is an opportunity to create a connection that goes beyond the immediate sale. It's about earning their trust, understanding their needs, and providing value that goes beyond the product or service you're selling. When you focus on building relationships, you shift from a transactional mindset to a relational one. You start seeing your customers as long-term partners rather than just one-time buyers. You invest time in getting to know them, their preferences, their pain points, and their goals. This knowledge allows you to tailor your approach and offer solutions that truly meet their needs. Building relationships in sales is not a one-time effort, it's an ongoing process. You need to consistently show up for your customers, provide value, and exceed their expectations. This means following up after the sale, check...
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    The Sales Bible

    Jeffrey Gitomer

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