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Create a sense of urgency from "summary" of The Sales Bible by Jeffrey Gitomer
Creating a sense of urgency is critical in sales. Urgency is the catalyst that moves a prospect or customer to action. It's the difference between getting a sale and losing one. Urgency is what creates the fear of loss or the desire for gain. Without urgency, there is no reason for the prospect to act now. And if the prospect doesn't act now, chances are they won't act at all. Urgency can be created in a variety of ways. One way is to highlight the limited availability of a product or service. By emphasizing that there are only a few items left or that the offer is valid for a limited time, you can create a sense of urgency in the prospect's mind. This makes them more likely to act quickly to secure the item or take advanta...
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