Trust is established through clear communication and transparency in sales interactions from "summary" of Trust-Based Selling by Charles H. Green
Trust is not given lightly in the world of sales. It must be earned through clear communication and transparency in every interaction. When salespeople are open and honest about their products or services, it sets the foundation for trust to develop. Customers are more likely to trust someone who is upfront and transparent with them, rather than someone who hides information or tries to manipulate the situation. Transparency is key in building trust because it shows customers that the salesperson has nothing to hide. When salespeople are open about the benefits and limitations of their products or services, it helps customers make informed decisions. This builds credibility and establishes a level of trust that is crucial in any sales relationship. Clear communication is another essential component of establishing trust in sales interactions. Salespeople must be able to clearly articulate the value proposition of their products or services in a way that resonates wi...
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