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Always be closing from "summary" of The Sales Bible by Jeffrey Gitomer
The concept of "Always be closing" is not just a catchy phrase or a one-time action. It's a mindset that every successful salesperson must adopt in order to achieve consistent results. The idea is to always be moving the sales process forward, whether you're in the initial stages of prospecting or in the final stages of closing the deal. Closing is not just about getting a signature on a contract, it's about constantly seeking opportunities to advance the sale and add value to the customer. This means asking the right questions, actively listening to the customer's needs, and providing solutions t...
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