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Start by defining your customer personas from "summary" of The Sales Acceleration Formula by Mark Roberge
To accelerate sales, you must first understand who you are selling to. The best way to do this is by defining your customer personas. Customer personas are fictional representations of your ideal customers based on market research and real data about your existing customers. By creating detailed customer personas, you can better tailor your sales approach to meet the needs and preferences of your target audience. When defining your customer personas, it is essential to gather as much information as possible about your target customers. This includes demographic information such as age, gender, income level, and occupation, as well as psychographic information such as interests, values, and attitudes. By understanding both the quantitative and qualitative aspects of your customers, you can create more accurate and detailed customer personas that will guide your sales s...
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