Summary of The Sales Acceleration Formula

The Sales Acceleration Formula by Mark Roberge is a step-by-step guide to building a high-performance sales organization. It outlines a four-stage process for scaling a sales team, from creating an effective sales process, to hiring the right people, to managing sales performance, and finally to optimizing the process. Roberge provides practical advice and real-life examples of successful sales teams and the strategies they used to achieve success. The book's core concept is the idea of the "sales acceleration formula," which outlines the key elements that must be in place for a sales team to reach its full potential. The formula addresses topics such as lead generation, sales process optimization, salesperson training, sales coaching, and sales analytics.