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Understand the power of persuasion from "summary" of Secrets of Closing the Sale by Zig Ziglar
In the world of sales, understanding the power of persuasion is essential. Persuasion is not about manipulating or forcing someone to do something they don't want to do. It's about guiding them towards a decision that is in their best interest. It's about building trust and rapport, understanding their needs and concerns, and presenting your product or service in a way that addresses those needs. Persuasion is a skill that requires empathy, listening, and the ability to communicate effectively. It's about being able to connect with your prospect on a deeper level, understanding what motivates them, and tailoring your message to resonate with their values and desires. It's about asking the right questions, actively listening to their re...
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