Collaborate with customers to generate authentic referrals from "summary" of The Referral Engine by John Jantsch
The key to generating authentic referrals is to work closely with your customers. By collaborating with them, you are able to tap into their networks and reach new potential customers. This collaboration involves building strong relationships with your existing customers and making them feel valued and appreciated. When you involve your customers in the referral process, you are more likely to receive referrals that are genuine and sincere. This is because your customers are sharing their positive experiences with people they know and trust, rather than simply passing along your contact information to anyone who will listen. To collaborate effectively wi...
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