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Sales success is achieved through persistence and determination from "summary" of The Psychology of Selling by Brian Tracy
Success in sales is not merely a matter of chance or luck. It is a result of unwavering persistence and unyielding determination. The most successful salespeople are those who refuse to be discouraged by rejection or setbacks. They understand that every "no" brings them one step closer to a "yes." They keep pushing forward, refusing to take no for an answer. Persistence is the key to overcoming the inevitable obstacles that come with the territory of sales. It is what separates the average salesperson from the exceptional one. When faced with rejection, the average salesperson may give up and move on to the next prospect. But the exceptional salesperson sees rejection as an opportunity to learn and grow. They analyze what went wrong, make adjustments, and try again. Determination is what keeps a salesperson going when the going gets tough. It is what drives them to pick up the phone and make that next call, even when they feel discouraged. Determination is what keeps them focused on their goals and motivated to achieve them. Without determination, even the most persistent salesperson will eventually give up. Success in sales requires a combination o...
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