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Building credibility is essential in sales from "summary" of The Psychology of Selling by Brian Tracy
One of the most critical elements in the sales process is establishing credibility with your potential customers. Without credibility, it is nearly impossible to gain the trust of the individuals you are trying to sell to. People want to buy from someone they believe in and trust, and without credibility, you will struggle to convince them that you are the right person for the job. Building credibility is not something that happens overnight. It takes time and effort to establish yourself as a reliable and trustworthy salesperson. One of the best ways to build credibility is by consistently delivering on your promises. When you say you are going to do something, make sure you follow through and do it. This will show your customers that they can rely on you to deliver on your word...
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