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Personalization can enhance persuasion from "summary" of The Psychology of Persuasion by Kevin Hogan
One of the most powerful tools in the art of persuasion is personalization. When you tailor your message to resonate with the individual you are trying to persuade, you increase the likelihood of success. People are more receptive to messages that speak directly to them, that address their specific needs, desires, and concerns. This personal touch creates a sense of connection and relevance that can significantly enhance the persuasive impact of your communication. Personalization shows that you have taken the time to understand the person you are trying to persuade. It demonstrates empathy and consideration, which can help build trust and rapport. By showing that you care about the individual's unique circumstances, you are more likely to establish a positive relationship that paves the way for persuasion. People are more likely to be swayed by someone they feel understands them and has their best interests at heart. When you personalize your message, you are able to speak directly to the n...
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