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Nurturing relationships can enhance persuasion from "summary" of The Psychology of Persuasion by Kevin Hogan
Building strong relationships with others is a fundamental aspect of successful persuasion. When individuals feel a sense of connection and trust with someone, they are more likely to be receptive to their ideas and opinions. This is because people are naturally inclined to listen to and respect those whom they have a positive relationship with. In order to nurture relationships effectively for the purpose of persuasion, it is important to demonstrate genuine care and interest in the other person. Showing empathy, active listening, and understanding their perspective can go a long way in building rapport and trust. By taking the time to truly connect with someone on a personal level, you are laying the foundation for successful persuasion. Addit...
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