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Building credibility through expertise is important from "summary" of The Psychology of Persuasion by Kevin Hogan
When it comes to persuading others, one of the most crucial factors to consider is credibility. Credibility can make or break a persuasion attempt, as it is the foundation upon which trust and belief are built. Without credibility, even the most well-constructed argument or compelling evidence may fall flat. One of the most effective ways to establish credibility is through expertise. Expertise signals to others that you have knowledge, skills, and experience in a particular area, making you a trustworthy source of information. When you are perceived as an expert, others are more likely to listen to what you have to say and take your opinions and recommendations seriously. Building credibility through expertise is important because it helps to establish your authority and competence in the eyes of others. People ar...
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