The three foundational concepts in business are value creation, marketing, and sales from "summary" of The Personal MBA by Josh Kaufman
Value creation is the fundamental building block of a successful business. The core of any business is the value that it provides to its customers - the products or services that solve a problem or fulfill a need. Without value creation, a business has no reason to exist. It is the foundation upon which everything else is built. Once value has been created, the next step is to let potential customers know about it. This is where marketing comes in. Marketing is the process of communicating the value of a product or service to customers. It involves u...
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