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Follow the basic rules of design for success from "summary" of The Non-designer's Design Book by Robin Williams

When it comes to design, simplicity is key. By keeping your designs simple, you can effectively communicate your message to your audience without overwhelming them with unnecessary elements. This means using a clean layout, minimal colors, and only including the most essential information. Clarity and coherence are also essential in design. Your design should be easy to understand at a glance, with a clear hierarchy of information that guides the viewer's eye through the design. This means using headings, subheadings, and bullet points to break up text and make it easier to read. Logical sequencing is another important aspect of successful design. Your design should flow in a logical order, guiding the viewer from one piece of information to the next in a way that makes sense. This could mean arranging information chronologically, by importance, or by topic, depending on the context of your design. Transition words and phrases can help to guide the viewer through your design and make the connections between different pieces of information more clear. By using words like "first," "next," "then," and "finally," you can help to create a smooth and cohesive reading experience for your au...
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    The Non-designer's Design Book

    Robin Williams

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