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Differentiate or die from "summary" of The 22 Immutable Laws of Branding by Al Ries,Laura Ries
The concept of differentiation is a critical law of branding, one that cannot be ignored. In a crowded marketplace where competition is fierce, it is essential for a brand to stand out from the rest. Without a unique selling proposition, a brand will simply fade into the background, unnoticed and unremembered. Differentiation is not just about being different for the sake of being different. It is about creating a distinct identity that sets a brand apart from its competitors. This can be achieved through various means, such as product features, design, pricing, or even the overall brand experience. Brands that fail to di...
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