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Create practical value that can be easily shared from "summary" of Contagious by Jonah Berger
Creating practical value that can be easily shared is a key component of making ideas go viral. When something is valuable in a practical sense, people are more likely to engage with it and pass it on to others. This value can come in many forms, such as saving time, saving money, or improving one's quality of life. By providing practical value, a message becomes more enticing and relevant to the audience. One way to create practical value is by offering tips or advice that can be immediately put into action. For example, a cooking website may share a quick and easy recipe that viewers can try out for themselves. By providing actionable steps, the content becomes more valuable to the audience and increases the likelihood of sharing...
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