Competitive analysis helps identify opportunities and threats from "summary" of The New Strategist by Gunter Muller-Stewens
Competitive analysis is a crucial tool for strategic planning in the business world. By examining the strengths and weaknesses of competitors in the market, organizations can gain valuable insights into their own position and performance. This analysis helps to identify opportunities for growth and development, as well as potential threats that could undermine success. When conducting a competitive analysis, companies gather information on their competitors' products, services, strategies, and performance. This allows them to benchmark their own capabilities against industry standards and identify areas where they may have a competitive advantage or disadvantage. By understanding the competitive landscape, organizations can make informed decisions about how to position themselves in the market and differentiate their offe...
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